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Starbucks Explores AI for Voice Orders Amid Turnaround Efforts

Starbucks Explores AI for Voice Orders Amid Turnaround Efforts

Author:

Global Cryptocurrency

Published:

2025-10-20 22:49:01

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BTCCSquare news:

Starbucks CEO Brian Niccol envisions a future where AI streamlines coffee orders through voice commands. The company's app could soon process spoken requests, remembering customer preferences and reducing friction in the ordering process. "You could just literally talk into your phone...your drink is ready," Niccol remarked during a tech conference.

The coffee chain prioritizes behind-the-scenes AI integration while maintaining cafes as social hubs. This initiative is part of Starbucks' broader turnaround strategy, aiming to boost sales without heavy promotions. The 'Back to Starbucks' campaign focuses on speed, targeting four-minute service times at counters.

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